Leandra Medine. Wait, let me start that over. Man Repeller. That's better.
The first name is a little less unknown than the latter. And that makes all of the sense -- successful bloggers have a known brand, and their true identity may be only known by its longtime fans. Nonetheless, her quirky attitude and style, along with her humorous and even sarcastic tone, attracted millions of people. I may even call her one of the biggest independent fashion bloggers out there. And how did she make it this far? The fashion blogging world is a tough one, yet she was able to stand out and make it her serious career.
That's the thing -- she's different. Even when it comes to her oddly put together outfits (which I think are magnificent), she's able to put herself on top by being unique, maybe even shocking. And she's definitely not afraid of what people think of her. Her words ooze this fun, yet artfully careless attitude that makes me want to read every single article on her blog, and that would take ages. Her usually short but effective posts make me, and probably hundreds of others, want to be just like her. In every sense of the word. And I guess that's why she's so important in fashion right now -- she's refreshing. We need someone we can look up to when we want to throw stuff together (with artistic intentions) and call it fashion.
Her cool and (probably) charismatic personality show through her writing, and a post from her about turtlenecks is bound to make me laugh (see here). I laugh in an intellectual and witty way, however, because she somehow knows how to appeal to an audience that makes fashion more than buying expensive brands. She knows exactly how to throw in a properly timed joke, how to skillfully place a few racy comments in a post about fashion, and finally, how to relate to us. Her brand name says it all. Why would a fashion blog be titled man repeller? How does that even make sense? Well, she explains it by defining it as "she who outfits herself in a sartorially offensive mode that may result in repelling members of the opposite sex. Such garments include but are not limited to harem pants, boyfriend jeans, overalls, shoulder pads, full length jumpsuits, jewelry that resembles violent weaponry and clogs." These few sentences explain how brilliant of a blogger she is because nearly every woman should immediately want to read more of her posts by just reading that definition. She's relatable, in the coolest and most intimidating way ever. Basically, she wants to shock others by her unconventional ways of fashion, and that sounds like the perfect way to live life, at least in my opinion.
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